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Hero Dome Gym Hero Dome Gym

Hero Dome Gym


Hero Dome is a comic book themed gym that was created as a safe place for fans to train and find their inner superhero without the competitive “meat-head” atmosphere dominating most gyms. Various marketing materials were needed to promote the exciting themed events as well as create awareness of the gym. The goal of the gym is to be a stimulating invitation to fun and excitement.


The visual identity of Hero Dome was created to reflect the comic book style without specifically referencing a specific artist or comic book company. The brand mark is a badge typical of superhero culture with an “H” representing the name of the gym. All collateral was created using silhouettes of superheroes, their costumes and related imagery. Vibrant colors, reflective of early comic book art, were used throughout the marketing campaign and offset by a subtle grunge texture.

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