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2012-13 Sacramento Kings Team Poster 2012-13 Sacramento Kings Team Poster

2012-13 Sacramento Kings Team Poster

CHALLENGE

At the start of the 2012-13 season the design group Eleventy was contracted to create epic, warrior styled artwork for each of the players. This artwork was to be re-rendered to create the end of the season poster. As production began on the poster three players were traded and the concept of the poster had to be re-evaluated. The Eleventy artwork was still to be utilized, yet somehow combined another visual style that could be applied to the new players on the team.

SOLUTION

The Sacramento Kings had utilized two sides of its brand for the previous two seasons: one maintaining a sporty representation of the team and the other presenting an epic, medieval stylized presentation. To solve the issue of the new players and to reflect both sides of the Kings brand, the poster was split in half through the image of Demarcus Cousins, the left side presenting the warriors on the court and the right the warrior spirit within the players.

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DESIGN

closing element